For businesses that are already established abroad, but who are looking to extend their market reach into the UK, there are many hurdles to overcome. For example: knowledge of the UK marketplace; understanding the nuances and colloquialisms of the English language; and a database of relevant prospects. We can help with them all.
Touchstone helps overseas recruitment agency launch in the UK
Based in Europe, our client won 2 major contracts within 9 months of engaging our UK market entry division…
More…Renee Botham, Head of UK Market Entry
Since founding the company in 1991, Renee has advised the directors of more than 400 companies on the best…
More…What we do
In looking to appeal to, engage with and win over UK customers, simply translating existing sales and marketing literature is not enough. To succeed, you will need the help of a company that has a successful track record in this area.
Touchstone specialises in business growth. We have worked with European and international companies for 20 years, helping to ensure that the messaging and tone of voice of their letters, brochures and online communications speaks volumes to a UK audience.
Our expertise covers everything from reviewing your UK competitors and analysing their strengths and weaknesses, to understanding how your business, products or services should be positioned for maximum benefit. Having spent many years building up a comprehensive database of companies you may wish to target, we can also identify and secure meetings with key personnel.
Touchstone helps overseas recruitment agency launch in the UK
Based in Europe, our client won 2 major contracts within 9 months of engaging our UK market entry division. With an expanded team, Touchstone is now helping them with client prospecting and with their strategy for new business "hunting" and "farming".
Client issue:
A successful recruitment agency located in Europe with a US presence wanting to break into the UK. Although they had a key "differential" their marketing material and connections were poor.
Touchstone actions:
- Re-write all marketing material; removing "American style" spelling, grammar and simplifying the process involved
- Assess and critique their UK competition
- Training for key personnel re selling to the UK market
- Produce a database of key HR Directors in a range of FTSE and Private companies
- Research key trade magazines for additional personnel and intelligence
- Make meetings, create client awareness
- Assist in pointing in the "right direction" with regards to office premises
Results:
- Our client in nine months has won two major contracts
- Having agreed to concentrate on the UK initially, they are increasing their personnel
- Using Touchstone for all new market entries
Renee Botham, Head of UK Market Entry
Since founding the company in 1991, Renee has advised the directors of more than 400 companies on the best approach to business growth for their particular company and sector. It was a natural progression to take this expertise to a wider audience. An increasing number of companies are entering the UK market and are struggling because they fail to put enough importance on ensuring their marketing collateral and sales strategy are effectively aligned to the UK market. Renee recognised an opportunity for Touchstone to support these companies from marketing literature through to the implementation of their sales strategy.
To find out more about how our expertise in UK market entry will benefit your business, please contact Renee Botham, Managing Director:
Tel: 020 8385 3800
Email: reneeb@touchstonegrowth.com
